In these series of interviews I will interview many enthusiastic people who are involved in the canned wine business all over the world!
With whom do I have the pleasure of speaking?
With ‘Miss Vicky Wine’ also known as Anne-Victoire Monrozier a French wine expert and blogger with family roots in the Beaujolais for over 200 years!
What is your backgound in wine?
As I said before my family runs wineries in the Beaujolais for many year now. On my dad’s side it is in Fleurie at Château des Moriers in the Beaujolais Crus. My cousins are in the Beaujolais-Villages, in the southern part of the region at Domaine de Buis-Rond. I was born in Paris and all changed in my life when my father decided to take over the family vineyard in Fleurie in 2005. I was always part of the vineyard, spending most of my holidays… I’m making my holiday an everyday today.
How would you desribe your wine in a can?
I found traditional wine labels didn’t match my idea of wine. As I was first known as a wine blogger, I’ve transfer this on my products: personalized, aesthetic, easy to recognize and social. My Fleurie – Ô Joie canned wine can be called crunchy, fresh, with structure and full of red berries that make you happy with every sip you take.
Tasting notes of The Wine Can Guy
‘’Full of red fruit like cherry, raspberry, strawberry with some hints of cinnamon. An elegant red wine with soft tannins and a good balance’’
Why are you in the canned wines industry?
Cans are exciting, they make you think of wine in a different way, liberate you from the wine long history, the snobbism that can sometimes make you feel you have to be a connoisseur to open a bottle. I’m always ready to try something new and besides the innovative side, cans are really answering a need. Need for a smaller content, lighted weight, more practicality.
How do you see the future of canned wines?
Cans will never replace the bottle, but they will grow because – as I was just saying – they are answering a need for smarter consumption, easier way to grasp a glass. The development or hard seltzer and beer in can will also help to ease the positive perception of canned wine, so will the multiplication of winemakers that will put artisan wines in a can. Maybe natural and organic winemakers will also adopt the trend, helping giving quality and craftmanship a better place in the market.