Presentation Report: “Innovation in Wine: Are Canned Wines the Next Chapter?”
Recently I held a presentation in Italy regarding canned wines. Please find a short report below.
In my presentation titled “Innovation in Wine: Are Canned Wines the Next Chapter?”, I discussed the rising trend of canned wine as a potential new phase in the wine industry’s evolution. The presentation covered key aspects of this innovation, focusing on whether canned wine is perceived as a budget-friendly option and whether the packaging affects the quality of the wine.
I explored which types of wine are suitable for canning and the best practices to ensure optimal flavor and preservation. Drawing on my background as a certified sommelier, years of experience in wine importing, and participation in global wine competitions, I showcased successful examples of canned wines, particularly from Italy, Portugal, and Spain. These case studies highlighted how canned wines have gained international recognition and established a foothold in the market.
A significant part of the presentation was dedicated to the history of canned wine, demonstrating how technological advancements and shifting consumer preferences have contributed to its resurgence. I also explored generational differences in wine consumption, with a special focus on how millennials and Gen Z value convenience, sustainability, and innovation when choosing their wines.
From a technical standpoint, I addressed the importance of special internal can coatings to prevent the wine from interacting with the metal, as well as which types of wine are most compatible with this packaging format. By discussing both the challenges and opportunities, the session provided a comprehensive overview of the future potential of canned wine packaging and whether it could eventually rival traditional glass bottles.
Overall, the presentation offered an in-depth look at how packaging innovation could play a critical role in the future of the wine industry and highlighted the pros and cons of canned wines.
